Creator marketing for your grand opening.
2HOT2PAY connects your opening with adult creators nearby. You create an opening event, creators sign up, check in on site and share the launch with their community.
What's in it for you.
Guests who show off your launch.
Creators are there at your opening and take their community along. In their own style, not to a script.
You set the plan.
A soft opening as an event, then a voucher for the first weeks: you decide how many spots and redemptions there are and which creators qualify.
Redeeming without tech stress.
At the opening event you check in by QR code; for the voucher afterwards your team scans it or swipes on the creator's phone. Swiping needs no device of your own.
Checked creators.
We look at every creator profile by hand before it's approved. Everyone who joins is an adult with a real profile.
On opening day, nobody knows you yet.
A new venue has no regulars yet and no reviews yet. A banner ad looks like an ad. A story from opening night feels like an insider tip, even when it's labelled as advertising.
Seen from day one.
Anyone can produce nice-looking opening photos today, even with AI. What counts are people who were really there on the first night, and others who see that and can drop by themselves. That's why we rely on creators from your area instead of a large reach scattered far away.
Four steps to a full opening.
- Add your location. We check your details and approve you.
- Create your opening as an event. It goes live once approved.
- Creators sign up and check in on opening night.
- Afterwards a voucher keeps running for the first weeks.
This is what an opening event looks like in the app.
Ideas for your opening week.
Occasions that go down well
First night
Soft opening with a creator guest list
First two weeks
Free aperitif or dessert
New menu
Tasting plate to get to know it
First month
Discount voucher for the ramp-up
At launch
Welcome drink for the first guests
First week
Double points for checking in
Tip: write what you'd like in the invitation, for example a story tagging your profile. The creator sees this before she redeems it.
What we promise and what we don't.
We promise you checked creators, a simple tool and clear prices. We don't promise a set number of visits, posts or followers. How many creators come depends on your opening and on the community in your area. Anyone who repeatedly breaks the conditions gets a warning from us first and can then be blocked.
Clear prices, clear terms.
Three tiers, always matching the size of your location.
Silver
regular 49 €
39 €/month
2 months free, then 39 € for 6 months, then 49 €/month.
plus VAT
- 1 location
- 1 active voucher
- 1 event per month
Gold
regular 99 €
79 €/month
2 months free, then 79 € for 6 months, then 99 €/month.
plus VAT
- 1 location
- Unlimited active vouchers
- 3 events per month
- Personal support
Platinum
regular 149 €
119 €/month
2 months free, then 119 € for 6 months, then 149 €/month.
plus VAT
- 2 locations
- Unlimited active vouchers
- Unlimited events per month
- Personal support
- AI support setting up vouchers and events
Your opening has a story.
Let the people who are there from day one tell it.
Ask us directly.
Not sure if 2HOT2PAY fits your opening? Drop us a line and we will get back to you.