Creator marketing for beauty and style.
2HOT2PAY connects your studio with adult creators nearby. You create a voucher, creators drop by for a treatment, redeem it by QR code or swipe and share the result with their community.
What's in it for you.
Clients who show off your result.
Creators get treated at your place and take their community along. In their own style, not to a script.
You set the treatment.
A manicure, a facial or a discount: you decide what's on offer, how often it can be redeemed and which creators qualify, for example by follower count or content category.
Redeeming without tech stress.
Your team scans the creator's QR code at reception, or swipes on her phone. Swiping needs no device of your own.
Checked creators.
We look at every creator profile by hand before it's approved. Everyone who joins is an adult with a real profile.
A great result alone doesn't fill a booking calendar.
People decide which studio to book on Instagram more often than not. An ad looks like an ad. A before-and-after from someone you follow feels like a tip, even when it's labelled as advertising.
Seen, not just photographed.
Anyone can produce nice-looking beauty photos today, even with AI. What counts are people who were really treated at your place, and others who see that and can book an appointment themselves. That's why we rely on creators from your area instead of a large reach scattered far away.
Four steps to your first appointment.
- Add your location. We check your details and approve you.
- Create an offer. It goes live without any waiting time.
- Creators drop by for a treatment and redeem it, by QR code or swipe.
- They share the result with their community.
This is what an offer looks like in the app.
Ideas for your first offer.
Vouchers that go down well
On the first visit
Free lash refresh
With a manicure
Free hand massage
New treatment
Trial session at an introductory price
Quieter weekdays
Discount voucher midweek
At the start of the season
Blowout at a starter price
For regulars
Add-on treatment for a referral
Tip: write what you'd like in the offer, for example a before-and-after photo tagging your profile. The creator sees this before she redeems it.
What we promise and what we don't.
We promise you checked creators, a simple tool and clear prices. We don't promise a set number of appointments, posts or followers. How many creators come depends on your offer and on the community in your area. Anyone who repeatedly breaks an offer's conditions gets a warning from us first and can then be blocked.
Clear prices, clear terms.
Three tiers, always matching the size of your studio.
Silver
regular 49 €
39 €/month
2 months free, then 39 € for 6 months, then 49 €/month.
plus VAT
- 1 location
- 1 active voucher
- 1 event per month
Gold
regular 99 €
79 €/month
2 months free, then 79 € for 6 months, then 99 €/month.
plus VAT
- 1 location
- Unlimited active vouchers
- 3 events per month
- Personal support
Platinum
regular 149 €
119 €/month
2 months free, then 119 € for 6 months, then 149 €/month.
plus VAT
- 2 locations
- Unlimited active vouchers
- Unlimited events per month
- Personal support
- AI support setting up vouchers and events
Your work has a story.
Let the people experiencing it right now tell it.
Ask us directly.
Not sure if 2HOT2PAY fits your studio? Drop us a line and we will get back to you.